Chelsea Vs. Ivanka

By Susan Tomai, Founder, Oratorio Media and Presentation Training The two presidential nominee daughters handled tough questions quite differently with Cosmopolitan this week.

CNN wrote that “Ivanka Trump cut short an interview with Cosmopolitan published Wednesday after being asked about some of Donald Trump's past comments about childcare and maternity leave. Trump criticized the interviewer for having ‘a lot of negativity’ in her questions.

Trump had hoped to highlight the Republican presidential nominee's new childcare policy, which she helped craft and introduce this week.”

What a missed opportunity. Instead of handling the tough question and delivering some valuable messages about her father’s childcare policy, she threw the baby out with the bathwater.

In a separate interview with Cosmo, Chelsea Clinton did the opposite. “Although not happy with the expected comments about her father’s past indiscretions, the former first daughter said she was ‘unmoved by the subject,’ which Trump alluded to in the final moments of Monday's first presidential debate.

‘My reaction to that is just what my reaction has been kind of every time Trump has gone after my mom or my family, which is that it's a distraction from his inability to talk about what's actually at stake in this election and to offer concrete, comprehensive proposals,’ Clinton said.”

Chelsea, seasoned and media-savvy from a lifetime in the spotlight, knows how to anticipate the difficult questions and use her media opportunities to advance an agenda. Ivanka, not so much. Will the election hinge on what Ivanka or Chelsea says? Nah. But Ivanka’s petulance stands in stark contrast to Chelsea’s preparedness. In both cases, the apple doesn’t fall far from the tree.

Memo To Politicians: Get To The Point

By Susan Tomai, Founder, Oratorio

Last week we conducted media training for a candidate for Congress who felt it was important to “educate” his audiences. This is of course admirable – we certainly don’t want to dumb down the political discourse in this country any further. But for the purposes of the four-minute live television interview, candidates (and all spokespeople) can’t over-explain. They have to know how to tighten up their messages and avoid delivering a seminar, or they won’t be effective.

Now, this particular candidate is a very smart guy – he knows his issues inside and out and is passionate about them. But you should have seen his Communications Director tearing his hair out as the candidate repeatedly elaborated, digressed and went on tangents.

There’s a time and a place for thoughtful and detailed elaborations on policy points – it just isn’t the live TV interview. The more effective approach – one that fits the time constraints and the audience’s limited span – is to deliver key messages backed up by pithy evidence and stories. And with clock ticking down to Election Day, the time to start is now.

An Understandably Unsteady Moment

By Susan Tomai, Founder, Oratorio

My husband went to a Nats game last week. It was a day game and it was hot. He stood in the sun for more than an hour, waiting for our chronically late teenage son to arrive, and it did not end well.

Apparently my husband didn’t drink enough water. Heat exhaustion got him – all of a sudden he couldn’t hold his head up, everything went black and he was nauseated.   Sound familiar?

When Hilary went wobbly at the 9/11 memorial event,  I don’t think it was much different.  My husband and Mrs. Clinton are the same age. My husband is retired, he’s not campaigning all over the country and he doesn’t have pneumonia. He was at a baseball game in the middle of the day. So regardless of your political position, it might be a good idea to give Hilary a pass on this one and walk a mile in her heels.